About Us

 Our Managing Director Deepesh Chotai brings a wealth of experience and knowledge to the table, from working part time when he was just 16 years old to working full time for a blue chip electronics giant in a senior management role and juggling his studies, all in his early twenties.

After graduating in 2013 with a 1st BA (Hons) Deepesh decided to join and expand a 25 year old family business which was run by his parents. 

" The Goal was to expand our retail business and tap into new markets"

Fast forward to 2010, Deepesh, brother Vishal and both parents continued to expand the retail business with the acquisition of 4 new retail stores. Was retail the only goal? "Absolutely not, we launched www.ignitecookware.com" says Company Director Mr Vishal Chotai.

Both brothers had a digital vision, business was good - "we started supplying www.ebay.co.uk with daily deals and then came along www.amazon.co.uk with a similar business model. 

We have a portfolio of own branded products in the market through different channels".
further fast forward to the pandemic year 2020
With 17 years of face to face retail trading experience - the world came to a pause.

The Family soon found themselves in lock-down, "being busy with retail 7 days a week was no longer an option - we had to make the digital change" - Vishal Chotai
Instagram, Facebook and furthering our digital marketing skills was the next vision.
The expertise behind Target digital marketing is all of the above and:

Certifications:

The fundamentals of Digital Marketing certification 03/05/ 2020 -  Google Digital Garage | The Open University

Certified Digital marketing Professional 14/02/2021 

The Digital Marketing Institute - Graduate no 79589

A member of the CPD

The benefits of CPD are particularly prevalent in today’s rapidly  changing world, with the rising expectations placed on people and their  profession.
CPD members use professional designations (titles) to demonstrate  his/her accomplishments and commitment to a professional standard of  best practice. The post- of a designation, signify competency and  expertise, which is recognised and sought industry wide. It gives you  the tools to both develop and support your job satisfaction and career  advancement.
The ongoing commitment that Digital Marketing and Digital Selling  professionals make to learning and development is a critical contributor  in maintaining the mark of quality and credibility that your  designation brings to you, and to the profession. Only Certified Members  can enter into the CPD Scheme.
 

Research CPD definitions and you will find a myriad of variations.  However, there are conclusive common elements. CPD is any activity that  is undertaken that adds value and increases the personal knowledge,  skill, and/or experience that benefits ongoing professional development.The CPD Certification Service (www.cpduk.co.uk)  defines CPD as “the holistic commitment of professionals towards the  enhancement of personal skills and proficiency throughout their  careers.”

Verifiable CPDCPD is considered verifiable, by the Digital Marketing Institute if  the learning activity you undertake is relevant to the syllabi of your  certified program and/or to your career, and that you can provide  evidence that you undertook the learning activity.

Designations A designation is an industry recognized professional title to  identify those members who have completed a Digital Marketing Institute  Certification and have embraced the ethos of life-long learning by engaging in the Digital Marketing Institute CPD scheme. The designation  acts as a statement to showcase that the holder has attained and is  maintaining a high standard of technical competence.

A designate is the descriptive term give to a person who holds a designation. 

The purpose of the CPD scheme is to keep your certification current  and to ensure that those who qualified in the past are as knowledgeable  as those qualifying today. Therefore, the CPD scheme offers you the  facility to not only keep the currency of your Digital Marketing  Certification active but to also provide a channel for life-long  learning. Simultaneously, the CPD scheme is raising the credibility of  the Digital Marketing profession and shows your commitment to your own  high standards and ongoing development as a digital marketing  professional. 

Digital Marketing Institute certification is an industry benchmark  matched by our designations. Demonstrating your professional expertise  and competence.

We continue to develop our retail and online businesses post lock down, with a huge change in consumer behavior we've moved with times and transitioned the business online where possible.

At Target Digital Marketing we would like to mentor people, provide our services to enable them to tap into this evolving market.